03 Mar iCare Introduces an Agile and Future-Forward Leadership Team
iCare is transforming the HMO industry with an agile and innovation-driven leadership structure designed to enhance customer experience, accelerate decision-making, and drive sustainable growth.
With the appointment of Geronimo “Ronnie” V. Francisco as President and CEO, iCare is breaking away from conventional leadership models to establish an agile and forward-thinking management team that prioritizes efficiency, collaboration, and digital transformation — ensuring high-quality, affordable healthcare for businesses and individuals.
At the helm of this transformation is a team of visionary leaders, each bringing deep expertise, strategic acumen, and an unwavering commitment to innovation:
Executive Leadership Team
Geronimo “Ronnie” V. Francisco – President and CEO
Provides strategic leadership and drives the organization’s vision, growth, and profitability.
Dr. Mark Roland F. Malanay – Chief Operating Officer
Oversees business operations, medical services, and provider management to ensure seamless healthcare delivery and operational excellence.
Atty. Gideon V. Peña – Chief Commercial Officer
Leads commercial strategy, legal, risk & compliance, eCommerce, brand management, and corporate communications, strengthening iCare’s market presence and regulatory leadership.
Louis Kym C. Pioco – Chief Financial Officer
Manages the financial strategy and treasury, ensuring fiscal sustainability and long-term growth.
Janice Jenerlex T. Biscocho – Chief People Officer
Heads human resources and administration, fostering a people-first culture and driving talent development.
Chriselle S. Ines – Chief Customer Officer
Enhances customer engagement and service excellence, ensuring seamless interactions with iCare members.
Welhelm Teodoro S. Castroverde – Deputy Head of Sales
Leads channel development, retail sales, and corporate sales, spearheading business expansion and strategic partnerships.
Strengthening Leadership from Within
To further build its leadership pipeline, iCare will soon announce internal promotions for key department heads, reinforcing its commitment to nurturing and recognizing top talent.
By adopting a lean and agile leadership structure, iCare eliminates inefficiencies, fosters closer collaboration across business units, and delivers more responsive, customer-centric solutions.
A Vision for the Future
“We are shaping the future of healthcare at iCare,” said Ronnie Francisco, President and CEO. “By embracing an agile, innovation-driven leadership model, we can deliver more accessible, efficient, and forward-thinking healthcare solutions that truly make an impact.”
With a clear vision, a high-caliber leadership team, and a relentless commitment to affordable healthcare, iCare is poised for continued growth and transformation — setting a new benchmark for the best affordable HMO experience in the Philippines.
iCare | Trusted HMO in the Philippines for 33 Years