04 Jul Janine Gutierrez and iCare Dominate Headlines With a Call to Prioritize Health, Healing, and Family Care
The partnership between Janine Gutierrez and iCare (Insular Health Care, Inc.) has sparked widespread media attention, following the actress’s formal introduction as the brand’s official ambassador. The campaign has resonated beyond the HMO industry, generating national conversation around health, healing, and the role of family support.
From mainstream newsrooms to lifestyle platforms, Janine’s message of courage and care has been picked up, reposted, and discussed by a wide range of outlets. Her personal reflections during the launch event (held at St. Luke’s Medical Center – Global City, a healthcare partner of iCare) became headline material for national broadsheets, showbiz reporters, and wellness advocates alike.
The rollout began earlier this year with a now-viral teaser. Ten orange-sailed paraws sailed along Boracay’s shoreline, one bearing the message “Janine Gutierrez Said Yes.” The scene, captured in an Instagram reel posted by Janine herself, immediately made waves. Speculation swirled about an engagement, only to be clarified later by iCare as part of a bold campaign highlighting that choosing health is an act of valor, not just convenience.
That symbolism was echoed in the launch, where Janine opened up about her own journey through grief and the wake-up call that brought her closer to family and preventive care.
“I said yes to iCare because I want to help more Filipinos understand the value of health before it’s too late,” she said. “After losing three loved ones in a span of a few months, I realized how much strength it takes to choose healing not just for yourself, but for your whole family.”
Major outlets including ABS-CBN, The Manila Times, and Journal News quickly picked up her remarks. In their coverage, Janine’s vulnerability and sense of purpose took center stage. Her decision to secure an iCare HMO plan for her entire family, as widely reported, underscored her belief in preventive care and in the importance of acting before crisis strikes.
The campaign also lit up digital and entertainment media. WhenInManila, LionhearTV, MSN, and The Chronicle all featured Janine’s alignment with iCare’s mission. Across these stories, the actress emerged not just as a familiar face but as a voice of advocacy, a woman who knows the weight of loss and the power of choice.
For Geronimo “Ronnie” V. Francisco, President and CEO of iCare, the attention reflects more than just good publicity.
“She represents the heart of our mission,” he said. “Janine speaks from a place of experience, and her voice carries a message of strength, responsibility, and compassion. These are what we stand for at iCare.”
The campaign’s launch video, posted on iCare’s official Facebook page, further extended the reach of the message. It showed Janine engaging with the iCare community, speaking directly to those navigating similar health journeys, and encouraging more open conversations around wellness.
What began as a symbolic “yes” has now become a media-wide conversation, one that invites Filipinos to rethink their relationship with healthcare. In Janine, iCare has found a partner who brings both reach and relevance to its mission to become the best affordable HMO in the Philippines.
To learn more about iCare’s health plans for individuals, families, and businesses, visit www.icare.com.ph
iCare | Top HMO in the Philippines
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