02 May Janine Gutierrez Says Yes in Boracay — and Everyone Thought It Was a Proposal
On May 1, Labor Day, as the sun kissed the crystal shores of Boracay and revelers filled the beachfront for “Love Boracay,” a striking paraw with orange sails silently stole the spotlight. It carried no passengers, only a powerful message that sparked gasps, laughs, and double takes: “Janine Gutierrez said Yes!”
For many, it looked like a proposal— maybe even the proposal. “Potek kala ko nag propose na si Echo,” one follower commented, echoing the sentiment of dozens more who were convinced that Janine’s boyfriend had popped the question. “Akala ko engage na siya,” “My heart skipped a beat,” “Hala! Akala ko nagpropose na si Echo,” fans exclaimed in unison. @kiwilemon113’s comment alone—“Akala ko nagpropose na si Echo…”— garnered several likes.
But this wasn’t a romantic plot twist. This was something far more grounded, and arguably just as life-changing.
Saying Yes to Health, Not Just Love
The reel, which featured Janine’s sail gliding across Boracay’s cerulean waters, was a soft but strategic pre-launch of her partnership with iCare, one of the most trusted health maintenance organizations (HMO) in the country. This wasn’t an engagement announcement — it was an invitation to say yes to something just as important: better health.
“Say yes to adventure, say yes to good times, say yes to a secure, bright future. Say yes to better health,” Janine captioned the post in her instagram page @janinegutierrez. Among the many who responded was Mark Lanceta, CEO of Mason Serve, who added: “Say yes to better health.”
And that’s precisely what this campaign is about.
“This is not a love story. This is a life story,” says Geronimo “Ronnie” V. Francisco, President and CEO of iCare. “At iCare, our mission is simple but urgent — to provide affordable and accessible HMO solutions that empower every Filipino to say yes to better health. We want individuals and companies to know that with iCare, quality care doesn’t have to come with a heavy cost.”
Love Boracay Meets Health Revolution
The campaign couldn’t have debuted at a more symbolic moment. Labor Day, a celebration of the Filipino workforce, coincided with Love Boracay, the island’s peak celebration of community and vitality. And as it turns out, some viewers had already seen the paraw gliding across the water days before the reel went viral. “Eto pala yung nakita natin hahaha,” commented @queenranzell, connecting the dots.
In fact, 10 orange-sailed paraws first set sail during Araw ng Kagitingan (Day of Valor) this past April — an intentional decision by iCare to honor the courage and strength it takes to prioritize health in today’s world. Choosing health is an act of valor, one that requires bravery, foresight, and commitment.
A Partnership That Sails Forward
The visual spectacle was made possible by iCare’s collaboration with Elev8 Media, a creative advertising agency that doubles as a proud iCare client. The activation reflects a blend of bold storytelling, lifestyle marketing, and tactical reach — aimed not just at individuals but also at the Philippines’ biggest businesses.
Indeed, some of the country’s top corporations have already said yes to iCare — testament to its reputation as the only HMO among Statista and INQUIRER’s 2023 Philippine Growth Champions. As the demand for affordable yet premium healthcare continues to rise, iCare is proving that it’s not only responsive but ahead of the curve.
The Best Affordable HMO in the Philippines? Many Think So.
“Akala ko si Echo pakana nyan, healthcare pala,” laughed one follower. But if anything, the mix-up only amplified the campaign’s success. It drew attention, evoked emotion, and opened up dialogue about healthcare at a time when it’s most needed.
With its youthful brand ambassador, iconic visuals, and a mission rooted in purpose, iCare is positioning itself as the best affordable HMO in the Philippines.
So no, Janine didn’t get engaged that day. But in many ways, she made a commitment — one that every Filipino can make, too. Say yes to life. Say yes to wellness. Say yes to iCare.
iCare | Trusted HMO in the Philippines for 33 Years
#SayYesToBetterHealth
