15 Dec iCare Named “Brand Transformation of the Year – Philippines 2025” by US-Based Global Brand Authority
iCare has been named “Brand Transformation of the Year – Philippines 2025” at the Global Brand Frontier Awards 2025, presented by Boston Brand Research & Media, a United States-based, globally recognized authority in brand research, corporate intelligence, and excellence benchmarking.
Headquartered in the United States, Boston Brand Research & Media is known for its rigorous international evaluation frameworks and cross-market benchmarking standards, recognizing organizations worldwide that demonstrate leadership in innovation, sustainability, governance, and customer-centric transformation.
The award honors iCare’s exceptional brand evolution, highlighting its success in digital transformation, customer experience enhancement, and the integration of sustainable, people-centered health care practices aligned with global standards and modern consumer needs.
“iCare’s transformation represents a compelling model for health service branding in Southeast Asia,” said Shivakumar, President and CEO of Boston Brand Research & Media. “As a United States-based global research institution, our recognitions are grounded in international benchmarks and comparative analysis across markets. iCare HMO distinguished itself through its ability to integrate digital platforms, wellness initiatives, and sustainability into a cohesive and credible brand.”
The Global Brand Frontier Awards, conducted annually by Boston Brand Research & Media in the United States, recognize organizations across continents that redefine brand value through innovation, strategic leadership, and long-term societal impact.
A Strong and Consistent Record of Recognition
The Global Brand Frontier Award adds to iCare’s growing record of multi-stakeholder recognition, underscoring the consistency of its transformation and performance.
In July 2025, iCare was recognized at the Insurance Asia Awards, a respected regional platform honoring excellence and innovation across the insurance and health care sectors in Asia.
iCare was also honored by AC Health (An Ayala Company) with the Access Champion Award for its role in expanding health care access nationwide through strategic partnerships and network growth.
In addition, Makati Medical Center, one of the Philippines’ premier private hospitals, recognized iCare HMO for exceptional performance and record growth in the HMO business segment, citing strong collaboration and operational reliability.
Together, these recognitions reflect iCare’s credibility across global institutions, regional awards bodies, and leading Philippine health care providers.
Advancing the Mission of Better Health for Every Filipino
Through a forward-looking brand and business strategy, iCare has embraced digital health platforms, customer self-service solutions, and data-driven wellness programs that enhance efficiency, accessibility, and long-term health outcomes. Its renewed brand identity emphasizes innovation, care, accessibility, reliability, excellence, and making a lasting impact, aligned with the evolving needs of Filipino families and organizations.
“This recognition affirms our purpose,” said Geronimo V. Francisco, President and CEO of iCare HMO. “Every step of our transformation is guided by a simple mission: to enable more Filipinos to say yes to better health, with care that is accessible, trusted, and designed for real lives.”
Notably, iCare was the only Health Maintenance Organization (HMO) in the Philippines to receive the Brand Transformation distinction at the Global Brand Frontier Awards 2025.
With these cumulative recognitions, iCare continues to strengthen its position as a trusted, globally benchmarked Philippine health care brand, focused on innovation, sustainability, and meaningful impact for the communities it serves.
